In the first part of Referral Selling we talked about what referral selling is. In the second part we talked about giving your clients tools to use when telling their friends about you.
Now, lets focus in more on giving your clients incentives to encourage their friends to actually come over and engage you and your business. People are “What’s In It For Me†operated and the best thing you can do is give your clients some actual perks and benefits to promote your business on your behalf.
Does this mean that you create a commission reward program to offer something to your clients when their friends buy from you? Maybe, however, in my experience, very few clients want money as a reward, most would much rather have a more intangible thank you.
Think about why your clients engaged you in the first place and what they would really appreciate from you. I’d suspect that most of your clients would prefer more mentorship or more of the live experience that you have been offering them.
For example, for most of you, it’s likely that if you set up an incentive program where if your clients friends signs up for your program, your clients also get to participate in a portion of that same program, they would be motivated to “sell youâ€. Or your client gets to join a community of other similar clients where they all get specialized coaching or experiences, or they get to be part of a special group of elite members, or something like that, that gives the experiences and mentorship as a reward, which is probably what they really want.
If you can tap into your clients hot buttons that makes them spread the word about your business to others and get those people to buy, then you’ll have clients coming to you with little effort on your part and will create a loyal following.
Join Success Coach Sue Clement as she presents a talk on her area of expertise, referral selling, to the Vancouver Business, Marketing, and Entrepreneur meetup on April 15th in the evening, in Downtown Vancouver. This will be a special event where we will also invite the Network and Referral Marketers in the group to pitch their product or service to the group in the latter half of the night. If you would like to pitch, please email me at info@elevatedmarketing.ca.
More details and to RSVP, please go here http://www.meetup.com/Vancouver-Business-Marketing-Entrepreneur/calendar/12139567/
Best,
Ronald Lee
www.elevatedmarketing.ca
778-999-5094 info@elevatedmarketing.ca
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